

Stop churn,
Stаrt scaling
Retention is the foundation of your growth. But when you rely on basic dashboards or delayed reports, it’s hard to know what’s working. devtodev gives you the whole picture — with out-of-the-box tools for mobile game retention, churn analysis, and monetization optimization — so you can grow faster with data that works for you, powered by AI.
Understand why users stay — or leave
Segment cohorts by behavior, source, platform, or feature usage to uncover what drives retention.
Fix drop-offs where they happen
Visualize onboarding and gameplay funnels to identify weak points in your user journey.
Measure real impact of your changes
A/B test updates to onboarding, progression, content, and more — and see what actually improves retention.
Everything you need to analyze, improve, and grow mobile game retention
FREQUENTLY ASKED QUESTIONS
devtodev by AppsFlyer offers dedicated retention reports, built-in AI predictions, and flexible segmentation tools that enable you to understand player behavior at every stage of the lifecycle — without requiring an SQL or data science team.
Absolutely. devtodev by AppsFlyer supports custom cohort segmentation and retention tracking based on in-game events, purchases, or any user attribute — helping you tailor retention analysis to your product’s structure.
devtodev by AppsFlyer gives you the full toolkit to analyze and grow retention — including cohort reports, funnels, segmentation, and AI. You can track where users drop off, understand why, and test improvements across onboarding, feature use, and monetization.
Of course! You can track retention not only by app opens, but also by any meaningful in-app event — like tutorial completion, first session length, or reaching a specific level. This is especially useful for game teams who want to optimize their FTUE.
Right away. Once devtodev is integrated, all retention reports and AI tools are available out of the box. You’ll get value from your data from day one — with no extra setup.
Read more
Uncover essential retention metrics like FTUE, engagement, and more to drive the success of your product.
Guide
October 02, 2025
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