WHY THIS BOOK?
Because losing users after the first session shouldn’t be the norm.
This guide goes beyond definitions to help you spot and fix the key moments that affect user retention. Whether you're tackling churn or building your first funnels, it gives you clear, practical direction.
Churn is costing you users
Learn how to spot drop-off points early and take action before it's too late.
Retention drives revenue
Strong retention leads to higher LTV, better engagement, and sustainable growth.
Tailored for busy teams
Use proven frameworks and ready-to-go reports from devtodev by AppsFlyer to get answers faster.
Not all metrics matter
Cut through the noise and focus on retention metrics that actually drive growth.
What You will Learn
Key retention
metrics defined
Gain a clear understanding
of essential retention metrics.
Practical calculation guides
Learn all the ways to accurately calculate each metric.
Catch drop-offs before they start
Discover actionable tips
to improve user engagement and reduce churn.
See beyond first sessions
Analyze user journeys with devtodev in-depth reports for the whole team.
Metrics we cover
First-Time User Experience (FTUE)
Average Session Length
Total Daily Playtime
Sticky Factor
User Lifetime
Churn Rate
Daily, Weekly, and Monthly Active Users (DAU, WAU, MAU)
Who Benefits the Most
Product Managers
Align product features with user engagement patterns to enhance satisfaction.
Game Developers
Utilize metrics to refine game design and enhance user experience, aiming to boost player retention and lifetime value.
Data Analysts
Interpret retention data effectively to drive strategic decisions and transform insights into actionable strategies for growth.
Marketing Professionals
Focus on optimizing campaigns through retention metrics to improve targeting and increase customer loyalty.
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