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What You will Learn

Top-Performing Games

Discover which mobile, PC, and console titles led in revenue, downloads, and MAU in July 2025.

Emerging Industry Trends

Explore the latest insights in game development, QA, platform usage, and player behavior.

Investment & Funding Landscape

Explore key gaming investment trends, from AI-powered tools to shifting infrastructure priorities.

Regional & Platform Shifts

Understand language trends on Steam, console competition, and market changes across key regions.

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JULY 2025

Game Market Overview

Every month, devtodev by AppsFlyer brings together the most insightful and up-to-date reports from leading analytics providers and publishers in mobile, PC, and console gaming.

Stay on top of what’s shaping the global gaming industry!

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Who Benefits the Most

Game Developers & Producers

Stay ahead with key trends in platforms, genres, and monetization to guide your roadmap and feature planning.

Product Managers & Analysts

Dive into user behavior, market dynamics, and benchmarks to shape product decisions and prioritize what really matters.

Marketing Professionals

Identify top-performing titles, regional trends, and audience behaviors to boost your campaigns and retention.

Industry Enthusiasts

Discover top games, funding, and trends in one monthly report.

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What we cover

Investment trends. Gaming deals hit $9.5B across 82 transactions in H1 2025, the strongest since the pandemic. PC and console companies lead in valuation, while early-stage funding remains minimal.

Mobile marketing patterns. Game installs are concentrated on Android (89.5%), but iOS generates most of the revenue. Gaming also shows a 26.5% ATT opt-in rate, one of the highest among app categories.

Mobile M&A and venture capital. Mobile studios made up 61% of M&A value (excluding AB deal). Turkish developers attracted 27% of all VC aimed at casual mobile games since 2020.

User behavior on Steam. Games with more wishlists sell better. Most Steam pages go live 6–12 months before launch. Top MMOs average 183K wishlists before release.

U.S. market performance. The U.S. market dropped 2% YoY in H1 2025. Nintendo Switch 2 sold 1.6M units in June: the biggest console debut in U.S. history. Non-mobile subscriptions reached $562M.