Quick Takeaways
Circana (U.S.). Market reached $5.05B in July (+5% YoY); mobile and subscriptions grew, console spend declined, Nintendo Switch 2 drove hardware, Monster Hunter: Wilds led sales.
GAME (Germany). Industry fell –6% in 2024 to €9.4B; digital share up to 68%, console audience rising, PC down, with concerns over weak government support.
Sensor Tower (Global Mobile). IAP spend hit $40.9B in Q2 (+11.5%); non-gaming apps overtook games, installs down but strategy/puzzle genres led growth.
PwC (U.S. Outlook). Market at $62.8B in 2024, projected $87.4B by 2029; GTA VI delay cut $2.7B, mobile ads fastest growing, social/casual games to dominate.
China Daily (China). Market grew 14% in H1 2025 to $23.4B, led by mobile and WeChat Mini-Games; console sales up, player base at 679M, exports $9.5B.
What You will Learn
Top-performing games
Discover which mobile, PC, and console titles led in revenue, downloads, and MAU in August 2025.
Emerging industry trends
Explore the latest insights in game development, QA, platform usage, and player behavior.
Investment & funding landscape
Explore key gaming investment trends, from AI-powered tools to shifting infrastructure priorities.
Regional & platform shifts
Understand language trends on Steam, console competition, and market changes across key regions.
Who Benefits the Most
Game Developers & Producers
Stay ahead with key trends in platforms, genres, and monetization to guide your roadmap and feature planning.
Product Managers & Analysts
Dive into user behavior, market dynamics, and benchmarks to shape product decisions and prioritize what really matters.
Marketing Professionals
Identify top-performing titles, regional trends, and audience behaviors to boost your campaigns and retention.
Industry Enthusiasts
Discover top games, funding, and trends in one monthly report.
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