Success stories
How Planner 5D Unites Product and Marketing Data to Accelerate Feature Launches
Company
Planner 5D
Industry
Home Design & Visualization
2X
new feature conversion
Day 1
faster decision making
1 platform
for all teams
Success stories
How Planner 5D Unites Product and Marketing Data to Accelerate Feature Launches
Company
Planner 5D
Industry
Home Design & Visualization
Planner 5D is a leading design and visualization platform that empowers users to create floor plans, interior designs, and landscaping projects in a simple, intuitive way.
Available on Web, iOS, Android, macOS, and Windows, the product has more than 300 million users worldwide, with over 3 million monthly active users. Combining accessibility with professional-grade design tools, Planner 5D is popular among both hobbyists and professionals across the globe.
Planner 5D was preparing to roll out a new feature - a personalized local content stream designed to inspire users with home design trends, renovation projects, and community activity.
The aim was to:
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Keep users coming back with fresh, location-relevant content.
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Unlock new subscription revenue from premium local insights.
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Attract a broader audience segment.
But getting there wasn’t simple. Product, marketing, and CRM teams were working in different tools, campaign results were slow to surface, and non-technical teams found existing analytics too complex. Without a single, trusted data source, aligning efforts and acting quickly was a challenge.
Planner 5D brought everything into devtodev, making it the single environment for tracking and optimizing the launch:
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Custom tracking & dashboards captured adoption metrics, audience segments, and engagement patterns from day one.
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Live performance views let every team instantly see how the feature was performing at that exact moment - no waiting on reports.
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Targeted push campaigns from the CRM team encouraged first-time engagement and repeat visits.
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UA dashboards tied acquisition campaigns directly to Nearby Feed usage.
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Purchase and retention funnels revealed how interacting with the feature influenced trial conversions and longer-term engagement.
With product, UA, CRM, and monetization teams looking at the same numbers, decisions moved faster, and communication friction dropped.
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Launch speed: CRM outreach was live within a day; UA campaigns the day after.
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One version of the truth: all teams tracked performance in the same dashboards.
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Lower overhead: fewer disconnected tools meant leaner operations.
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Early gains: users who engaged with Nearby Feed showed stronger retention and higher conversion to paid plans.
Matt Kryvashein
"With devtodev, everyone saw the same real-time picture of the launch. That clarity helped us coordinate instantly and keep the momentum going."
Read more Success stories
1 day
CRM campaign live
2X
New feature conversion
1X
Platform for all teams
With devtodev, Planner 5D launched CRM campaigns within a day, tested UA right after, and saw higher retention and 2× subscription conversion among users engaging with their new feature.